Role of Print Media in Development

  • G.Rama Sudha Research scholar Dept. of Communication and Journalism Sri Padmavathi Mahila Vishavavidyalam, Tirupati.
Keywords: Print Media, Development, Effective Communication, Socio Economic Development


       The development Communication has become an integral part of human life. Man has used some of  the tools for communication, in this way he fulfilling his socio economic needs, and established contacts with others belonging to different cultural and cultural backgrounds, cutting across geological boundaries. The printing press extended the straighten capability of communication. Print media is a good riches in effective communication. There are some aspects in print media related to the communication for   development. The Print media is closeness to literate people. They can be used to prepare a good communication for the development of society. This is a most benefit aspect for the various development programmes for various types of development communication implementation in development sector. The information plays a vital role for every development. So this study gives the information about the role of  print media for development. 


Aggarwal, N (1978a), Humanision International News , Media Asia,5(3), 136-138.

Aggarwal, N (1978b), A third World perspectives of News, Freedom at Issue, May-June.

Aitschull,J.H(1984), the Agents of Power, New York: Longman.

Hachten, W.A (1996). The World News Primes: changing Media of International Communication, IOWA:IOWA State University Press.

Lent, John, A(1979), Use of Development News: A case Study of India, Malaysia, Thailand and Ghana, Singapore: AMIC.

Ogan, C.L (1982), Development Journalism/ Communication: The status of the concept, Gazette, 29(1):3-13.

Quebral,N.C (1975), Development Communication, where does it stand today? Media Asia,2(4):197-202.

Righter, R (1979), Whose News? politics, press and the Third World, New York: Times Book.

Stevenson, R.L.(1988), Communication, Development and Third World, Maryland: Longman.

Vilanilam, J.V.(1975), Ownership Vs Development News coverage: An analysis of Independent and Conglomerate News papers of India, paper presented at AEJ Convention Ottawa.