Relationship between Market Penetration and SME Performance in Sri Lanka

  • Sachith Ranasinghe Faculty of Commerce and Management Studies, University of Kelaniya1
  • Mallika M.C.K.H
Keywords: SME Performance, Strategy, Market Penetration, Sri Lanka.

Abstract

The main objective of this paper is to identify issues that are hindering the performance of SMEs in Sri Lanka, and provide a conceptual framework that would provide a sustainable impact on SME performance, with the aim of providing essentials means of improving their strategies, methods and techniques to a greater performance. Market penetration strategy will hopefully impact firm performance in Sri Lanka not only the manufacturing SME, the entire sectors will benefits as well as the economy will improve. The framework proposed, if successfully adopted will bring change to the nation, with the hope to enhance SME productivity, growth, employment creation, increase GDP, and reduce poverty. There have been many studies on SME performance previously on developed and underdeveloped countries which have looked at this strategy at the functional level. Therefore, it has not yet been realized to focus on the effect of market penetration strategy on SME performance at the top level.

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Published
2018-02-02
Section
Articles