Displaying Of Sri Lanka Standards (SLS) Certification: The Impact It Has on Consumer Purchase Behavior (A Study Conducted in the Sri Lankan Context)
AbstractThis Study was conducted with the purpose to investigate the effect of Sri Lanka Standards (SLS) – the dominating Standard certificate that assures the quality of a product in the Sri Lankan context, on Consumer Purchase Behavior. The study was focused on primary data and a Quantitative analysis consisting of a sample of 250 undergraduate that were chosen as a representation of the entire population or the consumer base in the Country. While the data were collected by structured questionnaire forms, Statistical Package for Social Sciences (SPSS) was used as the key software that was used to carry out the analyses pertaining to efforts in investigating the aforementioned relationship. The data analysis of the study sought to interpret the Consumer Purchase Behavior and the Awareness of the Sri Lanka Standards (SLS) certificate displayed and is associated with the product. The current study is also an intended effort to fill the gap in the existing literature in relation to Sri Lanka, a previously not-thoroughly studied upon market in relation to the respective factors considered.
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