Health Concern is the Prime Motive for Buying Organic Food Products
This research paper analyzed the impacts of organic food on the health of consumers. In present scenario health condition is very poor in India most of the people facing health issues like diabetic, blood pressure , cancer, obesity etc. Therefore organic food play a major role to solved the health related problems of consumers. The main objective of this research paper to analysis of impacts of organic food on the health of consumer. The method used for data collection was a structured questiontionnaire with close ended questions. In total 700 respondents were participate in both the city Kanpur and Varanasi. For data analysis, It was decided to use frequency distribution, percentage analysis, mean and standard deviation. The result of this research reveals that buying of organic foods have the great impact on health. This study suggested that the consumer can purchase organic food for improving their health condition and marketers can develop effective marketing strategies to influence the consumers buying behaviour.
 CarraÁ , G. (1999), ``Aspetti del mercato’’, in Bianco, V., La Malfa, G. and Tudisca, S. (Eds),Fisionomia e profili di qualitaÁ dell’orticoltura meridionale, PO ``Ricerca, Sviluppo Tecnologico ed Alta Formazione’’ 94/99, Consiglio Nazionale delle Ricerche, Roma.
 Dipeolu, A.O., Philip, B.B., Aiyelaagbe, I.O.O., Akinbode, S.O. and Adedokun, T.A. (2009), “Consumer awareness and willingness to pay for organic vegetables in S.W. Nigeria”, Asian Journal of Food and Agro-Industry, pp. S57-S65, Special Issue.
 Durham C.A., Andrade D., 2005. Health vs. environmental motivation in organic preferences and purchases. American Agricultural Economics Association Annual Meeting, Providence, Rhode Island, July 24-27
 Food in Korea (2008) Current Organic Market 2007, [online], Available from: htt : //www foodinkorea co kr/food/industry/industry 01 Ol. isu, Accessed 09/02/2019.
 Garcı´a-Gallego, A. and Georgantzı´s, N. (2011), “Good and bad increases in ecological awareness: environmental differentiation revisited”, Strategic Behavior and the Environment, Vol. 1, pp. 71-88.
 Green, P. E. and Krieger, A. M. (1996) Individualized hybrid models for conjoint analysis, Management Science, 42(6), 850-867.
 Hamm, U. and Michelsen, J. (1996) Organic agriculture in a market economy. Perspectives from Germany and Denmark, in Ostergaard, V. (Eds), Fundamentals of Organic Agriculture, Conference Proceedings, 14th IFOAM International Scientificn Conference, 11-15 August, Copenhagen, 208-22.
 Hanmaum Yuginong Shopping Mall (2009) Shop for Organic Products [online], Available from: http:/ /www. yu ign on .c am, Accessed0 8/03/2019.
 Hutchins, R. K. and Greenhalgh, L. A. (1997) Organic confusion: sustaining competitive advantage, British Food Journal, 99(9), 336-338.
 Jung, E. M. (2006) The Features of Environmental Friendly Agricultural Products Transaction, Seoul: Korea Rural Economic Institute.
 Kim, C. G., Kim, T. Y. and Rhee, H. C. (2006) Assessing Weights of Attributes for Environmentally friendly Agricultural Products Using Fuzzy Decision Making Method, Journal of Korean Agriculture Economics, 47(1), 69-88.
 Ko, B. S. and Ko, P. S. (2005) The study on the characteristics of circulation of environmentally friendly agricultural products and the consumers' purchase intention, The Korean Journal of Culinary Research, 11(4), 214-227.
 Marche (2008) Love Natural Festival, [online], Available from: http: //www. marche. co. kr/event/head view. Accessed 08/02/20019.
 Michelsen, J., Hamm, U., Wynen, E. and Roth, E. (1999) The European Market for Organic Products: Growth and Development, Stuttgart: Hohenheim University.
 Millock K., Hansen L.G., Wier M., Mørch Andersen L., 2002. Willingness to pay for organic foods: a comparison between survey data and panel data from Denmark. 12th Annual Eaere Conference, Monterey, USA, June.
 Onyango B., Hallman W., Bellows A., 2006. Purchasing organic food in U.S. food s ystems: a study of attitudes and practice. AAEA Annual Meeting, July 23-26.
 Padel S., Foster C., 2005. Exploring the gap between attitudes and behaviour. Brit Food J 107(8), 606-625.
 Shepherd, R., Magnusson, M. and Sjo¨de´n, P.O. (2005), “Determinants of consumer behavior related to organic foods”, Ambio, Vol. 34 Nos 4/5, pp. 352-9.
 Torjusen H., Lieblein G., Wandel M., Francis C.A., 2001. Food system orientation and quality perception among consumers and producers of organic food in Hedmark County, Norway. Food Qual Pref 12, 207-216.
 van der Pol, M. and Ryan, M. (1996) Using conjoint analysis to establish consumer preferences for fruits and vegetables, British Food Journal, 98(8), 5-12. between virtue and vice foods”, IJRM, Vol. 28.
 Verbeke, W. (2000) Influences on the consumer decision-making process.
 Vindigni, G., Janssen, M. A. and Jager, W. (2002) Organic food consumption: A multi-theoretical framework of consumer decision making, British Food Journal, 104(8), 624-642.
 Von Alvensleben, R. (1998), “Ecological aspects of food demand: the case of organic food in Germany”, AIR-CAT 4th Plenary Meeting: Health, Ecological and Safety Aspects in Food Choice, Vol. 4 No. 1, pp. 68-79.
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in International Journal of Innovative Knowledge Concepts are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.