Health Concern is the Prime Motive for Buying Organic Food Products

  • Ravindra Bhardwaj RESEARCH SCHOLAR, Institute of Business Management, CSJMU Kanpur
Keywords: Consumer buying behaviour, organic food, India, health issues.

Abstract

This research paper analyzed the impacts of organic food on the health of consumers. In present scenario health condition is very poor in India most of the people facing health issues like diabetic, blood pressure , cancer, obesity etc. Therefore organic food play a major role to solved the health related problems of consumers. The main objective of this research paper to analysis of impacts of organic food on the health of consumer. The method used for data collection was a structured questiontionnaire with close ended questions. In total 700 respondents were participate in both the city Kanpur and Varanasi. For data analysis, It was decided to use frequency distribution, percentage analysis, mean and standard deviation. The result of this research reveals that buying of organic foods have the great impact on health. This study suggested that the consumer can purchase organic food for improving their health condition and marketers can develop effective marketing strategies to influence the consumers buying behaviour.

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Published
2019-06-27
Section
Articles