The Tourism Industry Of Kerala: Prospects And Impediments
Tourism is an emerging and highly volatile sector of the world economy. The Kerala economy with its history dating back to 2nd C AD, with foreign merchants in spices trade is naturally endowed with potentials for a large influx of tourists. The inherent nature of the tourism sector for Kerala is because of the diverse packages that the state can offer to its consumers. The state of Kerala is well endowed with natural resources, history, Ayurveda, heritage and topography which meets the diverse needs of the tourists. Many of these endeavours are only in their embryonic state, but if unleashed can impose forward and backward linkages and foreign exchange reserves that are inevitable in the economic development. This pertains to the regional-rural development along with the employment of the semi-skilled youth population of Kerala. The state has issued Kerala tourism policy 2017 for holistic development of the tourism sector along with an inter-sectoral dimension of development. Though the tourism sector has unexplored avenues, it’s not devoid of challenges like the degradation of ecologically sensitive areas, lack of infrastructure and natural calamities. The recent flood at Kerala had a mighty toll on the exchequer of the state and tourism is the one sector that can ease the situation without much of the gestation period. The paper examines the current scenario of the tourism industry, existing ecologically sustainable tourism models and also proposes the Spices trade model through which the tourist's influx of the state can be increased through secondary data analysis.
1) Kerala State Planning Board (2018). Economic Review. Thiruvanathapuram: Government of Kerala.
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