Impacts of Brand Name on Consumer Buying Behavior – A Study of Theoretical Framework with Special Reference to Smart Phone in India

  • Vivek Upadhyay RESEARCH SCHOLAR Deptt. Of Rural Development & Business Management M.G.C.G.V Chitrakoot , Satna (M.P.)
Keywords: Consumer Buying Behaviour, Brand Name, Brand Image, Barnding.


This article reveals the concept of the  brand name  and how the brand name impacts on the consumers buying behavior in purchasing of smart phone. Brand Name plays a very important role in deciding the products in the mind of customers. Everyone wants to purchase branded products because it created a positive image in customer’s  mind. The main objective of this paper is to study the impacts of brand name on consumers buying behavior while purchasing of smart phone. The analysis of impacts of a brand name on consumers is totally based on  a literature review that previous study was done by someone else in the field of branding. The present study of impact of brand name is totally  based on the  secondary data  and it was collected from  the different secondary sources likes internet, unpublished records, government report, various bulletins, newspaper and different magazines. The implementation the result of this study will definitely solve the problem of corporate when deciding and launching the  branded products in the markets.


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