• Atul Sen Singh Assistant Professor, Department of Applied Science And Humanities, Dr. R. M. L. Avadh University Ayodhya
Keywords: Marketing strategy, Customer satisfaction, Business Environment


Marketing strategy is continuous process for organization to provide the customer satisfaction. Customer satisfaction is the key success for today’s business era. No business can survive without the high level of satisfaction to the customer. In this paper we study that need of strategy for the customer satisfaction. The aim of research paper is to encourage the researcher to focus on the strategy making for the customer satisfaction.


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