The Relationships between Creative Self-Efficacy, Intrinsic Motivation and Creative Performance

  • Muhammad Shahnawaz Adil COB-School of Business Management, Universiti Utara Malaysia (UUM), 06010 Sintok, Kedah Darul Aman, Malaysia
  • Kamal Bin Ab Hamid COB-School of Business Management, Universiti Utara Malaysia (UUM), 06010 Sintok, Kedah Darul Aman, Malaysia
Keywords: creative self-efficacy (CSE), intrinsic motivation, creative performance.


The objectives of this conceptual paper are: to propose and argue a) the direct relationship between creative self-efficacy (CSE) and creative performance; and b) the mediating role of intrinsic motivation between CSE and creative performance. Drawing upon self-efficacy theory, Herzberg’s two-factor theory and componential theory of creativity, two propositions are suggested. It is proposed that there will be a positive relationship between CSE and creative performance. In addition, the authors also make the case that intrinsic motivation will mediate the relationship between CSE and creative performance. The paper consolidates self-efficacy theory, Herzberg’s two-factor theory and componential theory of creativity to provide a conceptual framework for subjectively measuring creative performance. This paper extends our knowledge regarding the pertinent role of CSE as an exogenous latent construct in stimulating the divergent thinking process of employees in workplace. The proposed framework may be applied in various social contexts such as healthcare, education, creative advertising, research and development, hospitality and new business incubation.


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