Childhood Family Financial Socialization on Financial Attitude of Professional Graduate Students in Kerala

  • Tony Thomas M.Phil. research Scholar, Commerce St. Berchmans College (Autonomous), Changanacherry, Kerala.
Keywords: Family Financial Socialization, Financial attitude, Financial behaviour, Socialization agents.


Families play a key role in developing youths financial behaviours through financial socialization. This study aims to examine the associative analysis between Childhood Family financial socialization agents on the financial attitudes of young professional college students. The main intent of this pilot study is to explore the association between childhood family financial socialization and financial attitude of young professional graduate students in central Kerala, where the scope is limited to Alappuzha district. Typical family socialization agents considered in this pilot study are Parents, Grandparents, Siblings and Relatives. Responses from 50 young professional graduate students were collected and the relationship between variables were identified using correlation analysis. The sample institutions were selected on simple random basis from the data set readily available at university website and primary data were collected from students based on researcher’s judgment through a likert scale google form questionnaire. The results revealed that childhood financial socialization by Parental, Intergenerational and Siblings were the most significant among various other independent variables of financial socialization and are positively associated towards the present day financial attitude formation of young professional college students in central kerala.


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