Effectiveness of Social Media Tools On Consumer Behavior

  • Munish Kumar Thakur Ph.D Research Scholar, Mewar University Chittorgarh, Rajsathan
  • Rakesh Kumar Assistant professor in commerce, Shaheed Bhagat Singh College, University of Delhi
Keywords: Social Media, Social Media Marketing, Social Networks and consumer behaviour.

Abstract

With social media customers can get views, advice, news about products/services and organization. The tools and approaches for communicating with customers have changed greatly with the birth of social media so companies must learn how to use social media for their business. Social media has put impact on consumer’s decision journey. People are attending, processing and selecting the information on social media before making purchase decision about products /services .Social media is now working as communication tools for business which helps in building brand image and customers connection. Social media marketing is the usage of social media to expedite interchanges between customers and companies. Main purpose of study is to find out the effectiveness of social media tools on consumer behavior on customers of electronic products in Himachal Pradesh.

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Published
2018-12-27
Section
Articles