Effectiveness of Social Media Tools On Consumer Behavior
With social media customers can get views, advice, news about products/services and organization. The tools and approaches for communicating with customers have changed greatly with the birth of social media so companies must learn how to use social media for their business. Social media has put impact on consumer’s decision journey. People are attending, processing and selecting the information on social media before making purchase decision about products /services .Social media is now working as communication tools for business which helps in building brand image and customers connection. Social media marketing is the usage of social media to expedite interchanges between customers and companies. Main purpose of study is to find out the effectiveness of social media tools on consumer behavior on customers of electronic products in Himachal Pradesh.
Barnes, N.G., & Mattson, E. (2009). Social media in the 2009 inc. 500; new tools and New trends, Retrieved February 2, 2010, from center for marketing research, university of Massachusetts.
Chai, K., Potdar, V. and Chang, E. (2007). A survey of revenue sharing social software’s systems. Proceedings of International Workshop on Social Interaction and Mundane Technologies, P. 1-4.
Constantinides, E., & fountain, S.J. (2008). Web 2.0: Conceptual foundations and marketing issues, Journal of direct, data and digital marketing practices. P. 231-244.
Rugova.B.,Prenaj,B.(2016),Social media marketing tools for SMEs: opportunities and challenges, ISSN 2410-3918,vol.2 No.3 November 2016.
The charted Institute of marketing, 2009.marketing and 7P’s.
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in International Journal of Innovative Knowledge Concepts are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.