Mood Influence on Impulse Buying
AbstractConsumer buying behavior may be examined by consumers thought, feelings and attitude on the situation. Mood factor also triggers for an impulse buying the product. Mood factor have an important effect on consumer behavior and are influenced by marketers action. By understanding consumer’s mood by the marketers can help them to react for the marketing situation. The present study aims at studying the effect of mood on Impulse buying. The result implies the mood influence do not differ significantly among age, educational, occupation, monthly family income, time spent in store and frequency of impulse buying groups. The mood influences differ significantly among frequency of shopping group.
Bessouh,Saidi&belarbi(2017).women and the purchasing decision. British journal of marketing studies, Vol 5, No 9,1-12.
Davidson (2003).Seven Sins in the study of emotion: correctives from affective neuroscience. Brain and cognition, 52, 129-132.
Hsu, Fang, Tseng (2016). The Effect of surprise on Customer Satisfaction-The Moderating Role of Status Consumption. International journal of business and information, Vol 11, No 2, 199-232.
Overveld (2016). Emotion regulation can be costly, A study on the effects of emotion regulation strategies on impulsive purchases in consumer. Innovative marketing, vol 12, issue 1, 41-49.http://dx.doi.org/10.21511/im.12 (1).2016.04
Saliagas & Kellaris,The influence of mood on willingness to spend and unplanned purchasing. Proceedings of the 1986 academy of marketing science annual conference 61-65.
Srinivasan,Srivastava & Bhanot(2015). Womens purchase behavior towards luxury products. Journal of Research in Humanities and Social Sciences, Vol 3, issue 8, 22-31.
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in International Journal of Innovative Knowledge Concepts are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.