Tourism Industry in Kerala: Focus on Economic Contributions
Keywords: Kerala Tourism, Revenue, Employment, Tourism Initiatives.
AbstractKerala is regarded as one of the destinations with the highest brand recall and named as one of the ten paradises of the world by the National Geographic Traveller. Tourism is a vital sector of Kerala economy, attracting millions of tourists every year and providing income and employment for the state. It brings balanced and sustainable regional growth by generating income and employment and thus contributing significantly to the State’s GDP. The state has recorded remarkable levels of growth in tourism industry in recent years. Contributions of tourism industry in Kerala with respect to revenue, foreign exchange earnings and employment generation are highly impressive in the state. This paper is an attempt to focus on the economic contribution of tourism industry to the Kerala economy during the past one-and-a-half decades.
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