An Analytical study of Consumer Awareness in respect of their rights and Responsibilities

  • Vinod S. Ingawale Professor Bharati Vidyapeeth University, Institute of Management and Entrepreneurship Development, Erandawane, Pune-411038, Maharashtra, India
  • Yogesh Gurav Bharati Vidyapeeth(Deemed to be University) Pune ,India. Institute of Management and Entrepreneurship Development Pune, India
Keywords: Consumer, awareness, rights, responsibilities, consumerism


In a country like India which is blessed with the demographic dividend, it becomes imperative to create active consumers so as to bring in efficiency, transparency in the marketplace and thereby ensure consumers’ protection against unfair trade practices. The stepping stone towards this goal is to improve consumers’ awareness of their rights and responsibilities in general.  In doing so the efforts put in by government agencies, voluntary consumer organization (VCOs), non-governmental organizations (NGOs) etc. plays a vital role. These organizations are imparting education to consumers on various aspects of consumerism such as protection against hazardous goods and services, consumer’s interests, their well being etc. in India. The benefits of increased levels of consumer awareness include enhanced critical thinking by the consumers, improved life skills, and their self-confidence. The paper aims at understanding the existing state of consumer awareness about their rights and responsibilities in general.

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